Breaking most of the rules is a recipe which has seen few flops for the brothers Andre and Chris Castelein.

"We started the business in 1991, we had done no market survey, there was no profit projections, we had no advertising budget and our father told us the shop was in the wrong place".

What the brothers did have was an understanding of the business, both having worked in the fast food industry for some time, and an eye for opportunity.

The name "CASSIE'S" came from the common nick-name for the six brothers in the family.
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